According to Bob Nightengale, the attendance at Chase Field tonight is just upwards of 38,000 ... which is roughly 10,000 below capacity. It could have been a lot worse, though; thanks to a late push that included free t-shirts for everyone, the D'backs sold roughly 10,000 tickets in the 24 hours before the game.
Okay, enough picking on the Diamondbacks. They're who they are, and their fans are who they are. For better or worse. Here's the real point of this entry:
I believe it. Where the Diamondbacks drew 2.1 million this season in Major League Baseball's 14th biggest market, the Brewers drew 3.1 million in Major League Baseball's smallest market.
If I were training to run a baseball team, I would study two franchises: the Rays for their performance, and the Brewers for their attendance (and their performance ain't bad, either).