Why, 50 years ago, everything cost a penny - not just the pack of baseball cards that came in the 1963 wrapper you see here. A gallon of gas was a penny. So was a gallon of milk and a dozen eggs. If you broke your arm playing baseball with your pals, the doctor would come right to the field and set it for a penny. Of course, there were no cell phones then, so you'd have to call him from a "pay phone" - but it only cost a penny. General admission to a big league ballgame was a penny. Hot dogs at said ballgame were a penny. If you lived in a city with a subway system, you could get to the ballpark for a penny. Girls would sell kisses for a penny a piece. You could buy a brand new puppy for a penny. Blue jeans - or "dungarees" as they were more properly called - were a penny per leg. Newspapers were a penny and if there'd been an internet back then it would have cost just a penny to read something like this. Everything cost a penny.